product management examples

My experience with product management is the result of 7+ years working with aviation and transportation concept exploration. This experience includes working on all sides of the product as a project manager, tester, user session organizer, software demo organizer, systems engineer and analyst. I have experience using the following tools related to Product Management:

Figma/Moqups (User Experience) | Prezi (Communication) | Trello/Jira/Jama (Product Management)

Aha!/ProdPad (Product Roadmaps) | Microsoft Project (Project Management) | Excel (Cost Estimation)

 
 
airline excerpt.PNG

Product Management - Transportation Applications

Responsible for the transition of a legacy thick client product from a dated user interface to modern web application, I was the product manager for the overall vision and execution of the product. The project required gathering requirements from 12 major U.S. airlines, laying out a vision for the transition and coordinating government, internal and commercial data sources. The project resulted in a 100% increase in customer revenue and included the following skills:

  • Project management

  • User story creation

  • Jira project tracking and reporting

  • Requirements management

  • Test team coordination

  • Licensing and contract modifications

  • User experience design

Mockup screenshot from a concept for a mobile UAS planning app

Mockup screenshot from a concept for a mobile UAS planning app

Concept Development

Presentation which walks through the product development process needed for creating an Unmanned Aerial System (UAS) flight planning app. Mockups created through Moqups, presentation via Prezi.

The presentation walks through the lean canvas for a potential app, focusing on details in the following areas:

  • Problem, Solution & Unfair Advantage

  • Customer Segments

  • Key Metrics

  • Value Proposition

  • Cost Structure

  • Potential Revenue Streams

  • Channels

 
Representative brand image for CartoonFit Comics taken from an analysis of how to enhance the brand

Representative brand image for CartoonFit Comics taken from an analysis of how to enhance the brand

Brand Enhancement

A launch plan created for General Assembly's Product Management course final project, I explore how to enhance a personal artistic brand with actual customer data by creating a kids' book. The presentation focuses on understanding user personas and translating these into actionable requirements and specifications as well as details for launching the book. In addition to the concept development areas listed above, this presentation focuses on:

  • Quantifying assumptions

  • Cost per acquisition

  • Break-even analysis

  • Product roadmap

  • Go-to Market Strategy

  • Competitive Analysis

  • Storyboarding

  • Total Market Size

 
Analysis of Air New Zealand's decision to create SkyCouch as an improved travel option and its effectiveness

Analysis of Air New Zealand's decision to create SkyCouch as an improved travel option and its effectiveness

Ideation through Final Impact

An overview of a Air New Zealand's process to create a new product offering and the successful and un-successful steps they took.

This presentation walks through the following processes:

  • Opportunity Identification

  • Concept Generation

  • Concept Evaluation

  • Development

  • Launch

  • Results